by Uppereast.com Staff
Everyone looks better with a smile on his or her face, but not everyone has confidence to smile big. Dentists, Dr. Rosenthal and Dr. Apa can turn that frown upside down. The Rosenthal Apa group has been a prominent and respected fixture on the Upper East Side (76th and Madison ) since 1987, providing high-end cosmetic dentistry as well as routine dental treatment. At Rosenthal Apa Group, the staff does everything to make the experience as enjoyable as possible, from their beautifully decorated dental office, their new patient conference room and their VIP exam room with hand painted art work on the ceiling and equipped with the latest technology and services (there is a virtual tour of the office on their website as well as a concierge service which helps patients find luxury hotel accommodations or dining options); the common fear of dental works seems to melt away. The Rosenthal/Apa group has been awarded the International 5 Star Diamond Award, a prestigious honor that is more often bestowed to hotels than aesthetic dentists, but at Rosenthal/Apa patients can expect to find 5-star dentistry in a hospitable, comfortable and luxurious 5 Star environment.
One of the most popular procedures is the Cosmetic Smile Lift using porcelain veneers to change the patients’ face from the nose down. Crooked teeth, discoloration, worn teeth or spaced teeth; these issues can be remedied painlessly in as little as a week to ten days without any down time.
The doctors use FAD (facial aesthetic design) to determine what type of teeth will best fit an individual, taking into consideration many factors including facial features and symmetry hair/skin color, shape and length of their face/nose and their overall body type and even their personality.
Another popular procedure is the very popular teeth whitening system. At the Rosenthal/Apa Group the ZOOM tooth whitening system is the mechanism of choice. In about one-hour in the office ZOOM can lighten teeth up to four to six shades, but if a patient is more interested in gradual whitening, a take-home professional-grade system can be created for a patient during their visit. Whitening is very popular with many brides-to-be, who find this simple procedure a MUST before the big day. The doctors’ work with each and every patient to determine which treatment is best to meet their needs.
First time patients arrive at the beautiful Rosenthal/Apa offices to meet for a consultation with both Dr. Rosenthal and Dr. Apa. The doctors then assess the patients overall goals and discuss what treatment options are best suited for that particular patient. The patient is then taken to a VIP exam suite for a series of digital X-rays, an intra-oral tour of the mouth done with a high-tech video camera and finally, a smile assessment and facial aesthetic exam. Once the doctors have examined the patient and carefully listened to their goals, fears and desires a customized treatment plan is formed. Every patient receives the utmost attention and focus from the doctors in creating a new smile.
But it is not just Upper East Siders who find their way to Rosenthal/Apa, the practice has an international reputation drawing patients from around the world who travel far to receive the best dental care in the most innovative and cutting-edge setting. Patients travel from as far away as Dubai , London , Germany and Japan to name a few to be in the trusted care of this esteemed practice.
Larry Rosenthal DDS is a New York based dentist who has built an international reputation for his expertise in aesthetic dentistry. He completed his residency at Montefiore hospital and Graduated from New York University. Dr. Rosenthal is an accredited member of the American Academy of Cosmetic Dentistry. In the early 90’s, Dr Rosenthal developed the “Smile Lift” a process using porcelain laminate veneers to transform a patients smile. Dr. Rosenthal lectures, publishes, and teaches throughout the country. Profiled on television, radio and in many leading publications such as Vogue, Town & Country, W, Elle, Glamour, Forbes, The New York Times and the Wall street Journal he spreads the word about his excitement for aesthetic dentistry and the powerful impact it can have on his patients lives.
In honor of Dr. Rosenthal, The Rosenthal Institute for Aesthetic Dentistry at the New York University College of Dentistry is the nation's first comprehensive program to train dentists in the burgeoning field of aesthetic dentistry. This 9,000 square foot state-of-the-art facility, houses 15 treatment areas, a 52-seat amphitheater, a conference room with remote broadcast capabilities and a large laboratory with a demonstration area. A separate entrance on First Avenue between 24th and 25th Streets opens onto a beautiful lobby leading to an elegant, wood-paneled reception area. The Rosenthal Institute provides a coordinated approach to the study of aesthetic dentistry. Students will develop clinical skills in current and emerging techniques in aesthetic dentistry, such as etched porcelain restorations and other techniques to whiten teeth and smooth out the lines of the face. The Rosenthal Institute will also foster research in aesthetic dentistry and will make a beautiful, natural-looking smile within reach of all adults by providing affordable patient care.
Dr. Michael Apa Dr Rosenthal partner in the practice, is also a dedicated professional who is helping to lead a new generation of dentists. In the year 2000, Dr. Apa founded NYU’s Aesthetic Dental Society in association with the American Academy of Cosmetic Dentistry. He also completed a one year honors program in Aesthetic Dentistry. Upon graduation Dr. Apa was the recipient of the American Academy of Esthetic Dentistry Award and the American Association of Oral and Maxillofacial Surgeons Dental Implant Award. Dr. Apa is an instructor at New York University College of Dentistry for Aesthetic Advantage, and teaches his technique of Facial Aesthetic Design nationally. He has been invited to lecture at the Greater New York Dental Meeting and the AACD. His other points of career distinction include being the official dentist of record for the Elite modeling agency, features in national publications such as W, Men’s Vogue, Oprah, Marie Claire, Glamour, In Style, Redbook, Forbes and the New York Post. He has also been featured on Inside Edition, MSNBC, Fox 5, VH1 and Extra.
In life, there are a lot of things to smile about – and it is wonderful to have Rosenthal/Apa in the neighborhood to help everyone create their own perfect smile.